Sustainable success in the market with persona precision

Do you want to determine the market potential of your sustainable products or services? ESGmarket offers you insights into the sustainability preferences of your target groups, their size and where they can be found. Optimize the alignment of your strategies and your target group approach.

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Title: Know your sustainable customer
Brief description: Development of a Software as a Service product

ESGmarket at a glance


Get to know your target groups better.

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    Integrating sustainability into strategies

    ESGmarket enables a sales and communication strategy tailored to the specific interests of your potential customers*.

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    Identify market potential

    Identify opportunities and risks in your target markets, set measurable goals and strengthen your position in the market.

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    Identify relevant groups

    The classification is based on scientifically sound findings and gives you certainty about the sustainability preferences of your potential customers.

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    Efficient persona creation

    Save time, effort and costs: Our automated data analysis and calculation of key performance indicators help you target your resources.

This is how ESGmarket works:

  1. 1.

    Target group description

    Simply answer the questions about your target group in our user interface.

  2. 2.

    Location determination

    Based on your information and our extensive database, a sustainability profile including a site assessment is created.

  3. 3.


    Use the profiles to continuously optimize your sales and communication strategies. Make informed decisions for your marketing campaigns, product development, and other customer-facing activities.

  4. 4.


    Use the newfound knowledge of your target audience's sustainable mindset to improve dialogue, brand experience and customer satisfaction.

  1. Target group description
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  2. Location determination
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  3. Optimization
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  4. Engagement
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Do you have any questions or comments? We can be reached using the following contact details. Alternatively, please leave us your message in the form below and we will get back to you as soon as possible.